• Herson Guerrero

The Importance of Content

Updated: Apr 16, 2020

With Social Media being one of the key factors in today's marketing, it is important for entrepreneurs, artists and professionals to create content for their businesses in order to stand out in today's standard.


Most of the clients you will meet will reach you out because of social media. The importance of creating original content is that it will make you stand out from the competition or at least make your business or service more accessible, it shows costumers a glimpse of what you are offering, the quality they will be getting or the style that you may offer.

“A good presence in your website or social media will give you the edge and will capture the attention of potential clients, with more content, more engagement possibility.”

When I work with small businesses I like to create content that speaks out, that goes hand to hand with their particular style, making them more transparent and more accessible to clients.


Creating Relevant Content

Either it is copywriting or simply a post on Instagram, you must accompany your words with either an image or video that goes along with the message you are trying to send. Relevant content is key. Creating a good presence in your website or social media will give you the edge and will capture the attention of potential clients, with more content, more engagement possibility.


Marketing is very important for any business. No matter if its yoga classes, consulting, cooking or event planning, relevant content is crucial, if you want to make your presence be seen and considered.



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